As a working mother, I am a member of more communities than I can count. Communities based on my family, my employer, my field of interest (Marketing), my educational communities (elementary/middle/high school and/or college), even the schools that my children attend, and the parents of their friends are communities where I am involved.
Since individuals belong to so many communities, it is often difficult to entice them to become a part of another group. However, when companies or organizations want to build a community, what do they need to know? Community development is the topic of #SMchat for June 15, 2011. Join us at 1P ET as we answer questions like:
- What is community development?
- How do you get started? Richard Millington has some suggestions in his post, “Starting An Online Community: Get The Concept Right.” Do you agree with his start-up strategy?
- Is developing a community the same as brand advocacy? Why or why not?
- Janet Aronica wrote about using content curation to start a conversation and build a community in her post, “Community Management Is NOT Digital Cold Calling.” What ways do you recommend to build a community?
- Content, Community, and Commerce have been suggested as the 3 C’s of Social Media in Melinda Emerson‘s post on the Hubspot blog. How do you measure the commerce coming from your content and community?
- BONUS – Is it easier to build community around charitable/non-profit organizations (like Affiliate Marketers Give Back shown in the photo above) than it is to build a community around a for-profit company?
I’ve added some links to additional community building, community development, and community management articles. Leave a comment below or join #SMchat on Wednesday, June 15, 2011 at 1P ET to let me know what I missed!
Related articles
- A Simplified Version Of The Online Community Development Process (feverbee.com)
- Should all your staff be engaging in social media? (econsultancy.com)
- Community Manager Job Description, A Definitive Guide (socialfresh.com)
- 10 Tips for New Community Managers (oneforty.com)
- 5 features for a successful online community (communityspark.com)
- Introduction to Online Communities (Online Community Research – e-book)
Missy Ward
June 13, 2011
Thanks for the @amgb mention! Looking forward to #SMCHAT
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sharonmostyn
June 13, 2011
Glad you’re looking forward to it, Missy! Can’t wait to see your insights on building both the Affiliate Marketers Give Back and Affiliate Summit communities during Wednesday’s #SMchat.
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