Diablo Ballet – Robert and Hiromi
The performing arts are about change and evolution. But why is there such a resistance to letting social media in? Diablo Ballet, a professional dance company in the San Francisco Bay Area, has found that social media is not only a way to gain recognition, but also a way to make dance accessible.
The classical arts (dance, ballet, opera, symphony, choral) have always had barriers up – performances in lavish, marble columned opera houses, where patrons drink champagne and sit in velvet seats. It’s no wonder why a large portion of the potential audience feel that this is not for them.
Diablo ballet entered the social media world in 2010 and started to shake things up.
As Dan Meagher, Diablo Ballet’s Director of Marketing, says .. “It’s time we took the “classical” out of the “classical arts” and made it accessible to everyone.
We’re excited to have Dan join our WEDS JAN 16 #SMCHAT for our Marketing Series, where we will attack the following questions:
- Q1 – What social media channels has Diablo Ballet used to make non-dance lovers fans & followers?
- Q2 – Why it is important that we make the performing arts accessible to all?
- Q3 – Has Diablo Ballet seen any financial results due to social media?
- Q4 – How does Diablo Ballet marketing handle resistance to social media from upper management?
- Q5 – Why is there such a resistance in the classical arts to using social media?
Sharon has a conflict, so I’ll be stepping in as co-Moderator with Dan, as we explore ways that Social is continuing to make inroads in new spaces.
Please join us as #SMCHAT takes a new and exciting look into the Arts.
More on Diablo? Here is a recent interview Dan did with Americans for the Arts about social media. And #Hashtag TheArts (#htarts #thearts) just did a feature on one of Diablo’s dancer-oriented Twitter chats. Diablo Ballet’s Twitter handle is @DiabloBallet
See you online .. !
Chris (aka @sourcepov)
#SMCHAT 
Susan B
January 9, 2013
So excited to see this chat with Dan. I’ve been following Diablo Ballet and their superb arts marketing. Their new Web Ballet project is just a phenomenal idea and I hope he talks about that http://www.diabloballet.org/performance.html
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autom
January 10, 2013
this should be an interesting session, Chris..i have discussed this very topic with another Twitter pal @dkasrel who happens to be very well versed in this area – i;ve also invited her to join in
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Bella Conato
January 11, 2013
Thank you for having this discussion. I have been following Diablo Ballet for some time as they are highly respected in the industry for their marketing innovations and just read about their new project n the Huffington Post. We are an opera company and upper management is indeed resistant to using social media due to their “high brow” ideals. I will definitely be checking in.
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sfanizza
January 15, 2013
What time will it be?
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sourcepov
January 15, 2013
Our chat is 1pm ET, and usually runs about an hour. Given the unique community and content, though, we may go longer .. hope you can join us :)
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Nancy
January 15, 2013
This sounds wonderful. I read the interviews with Dan and excited to chat about arts marketing. Especially interested in how to develop topics for your social media followers (content generation) as well as what are the best channels to use. We have not had a great following on Facebook, but we do well on Twitter. Looking forward and thanks for hosting!
Nancy
Wellington Community Foundation
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Cathryn Hrudicka
January 24, 2013
Is there a transcript available for this chat, preferably as a .PDF? I’d love to get a copy, and also post the link to it on my company FB page: http://www.Facebook.com/CreativeSage — thanks!
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Social Ensemble
February 16, 2014
Q: Where can you find performing arts events, musicians, actors, dancers, or just socialize with like-minded folks?
A: Social Ensemble
http://www.socialensemble.com
Join the Ensemble.
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