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SMCHAT at 5 (it's a celebration) April 22, 2014

The Art and Science of Social Media

April 15, 2014
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What's Your Marketing Confession?

Do you listen to podcasts? Marketing podcasts? Surely you’ve heard of Marketing Over Coffee and the podcast’s co-hosts, John J. Wall and Chris Penn? I first heard of their podcast in 2009 (that’s several internet lifetimes ago!) when they tested HTML vs. text email newsletters with some very surprising results, but these guys aren’t only […]

Posted in: Marketing

The Ups and Downs of Customer Service via Social Media

April 9, 2014
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Simply Measured provided a look at how companies are responding to customer service inquiries via twitter and this was used to frame our SMChat for April 9, 2014 at 1pm ET.

Mobile App Usage Increasing for 2014. Charting the future.

April 1, 2014
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I owe a huge debt of gratitude to my co-moderator Autom @autom8 for his stellar solo performance the past couple of months. I’ve just completed an extended assignment and I am excited to return to the chat. Recently I have noticed a number of studies and charts that show mobile behavior is changing, we have […]

Posted in: Uncategorized

Are We Wired for Social Change?

March 25, 2014
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social-wires

As we explore the enablers of Social Change, let’s take a look at our personal networks. The potential of our messages (and ultimately, our impact) will be influenced by the nature and degree of our connectedness. Think about it. Will our friends and followers be receptive? Are the needed connections in place? In short, are […]

Posted in: Social Change

How to Build an Email-Centric Business

March 18, 2014
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Bill McCloskey

Waaaay back in 2008, just a year after Twitter spun off as its own company, I joined a thriving email list called Inbox Insiders. I learned more about email marketing and deliverability and most importantly, made connections with more knowledgeable people in the email marketing world by being a part of that list than I […]

Posted in: Marketing

Customer Service and Social Media Evolution

March 12, 2014
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Customer Service and Social Media are evolving quickly.  It is in the best interest of organizations to connect the two, in order to maximize the benefits from customer service and social media.  However, if Customer Service and Social Media do not fall under the same overarching organizational structure, they should be connected by intracompany goals […]

Posted in: Uncategorized
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