As we explore deeper in our new Social Change Series at #SMCHAT (every 4th WEDS at 1pET), we need to advance our working definition of the modern day Social Entrepreneur. Like so much else in the 21st century, social-happy world, we’re quick to coin a new phrase, assign it a hashtag (like #socent for example!) […]
While it’s been an uphill battle to get brands to adopt social media, marketing departments were early adopters and believers in the platform. As people begin to grow more comfortable, however, with using social media in their everyday lives, they have also gotten more wary of brand efforts on “personal” platforms like Facebook, Twitter, etc. […]
A hat tip to my fellow contributors Alasdair @ajmunn and Autom @autom8 for the inspiration link this month. AT&T is about to launch a new home security product you can read about it here. We have talked a great deal about the rapid global penetration of smart devices, it currently exceeds 1.5 billion by some […]
People have birthdays. Weddings have anniversaries. What do you communities have? I suppose they have founders days, heritage days, and festivals of all varieties. So how do you commemorate community that’s built on friendship? I guess that’s the challenge with a place like #SMCHAT. Seems we always come back to learn new things, but deep […]
I’d like to start by saying, thank you – #SMChat has been named one of the 15 essential chats for social media marketers by Mashable and we wouldn’t have made the list without the participation of readers like you! Now on to this week’s topic…who uses social media and how? Several years ago, I came […]
Customer Service experiences have always been shared, but not historically at the speed they are shared via social media. We’ve seen it happen time and again. Generally the ones that get the most press are negative for the companies that are featured…to be honest, I am not sure how it continues to happen, but it […]
May 21, 2013
by Chris Jones
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