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Where do we find the energy for social change? October 22, 2014

Social Media Influence in Marketing

October 14, 2014
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OceanCityMD-greyday

This framing post is going to be a bit frenetic so I thought I’d start you off with a picture of a soothing grey day at the beach to calm your nerves. I met Eric Hoffman in 2009 at the best marketing conference ever. It was an influential event for many marketers and after returning […]

Posted in: Marketing

Customer Service Week is a Great Time to Focus Your Efforts

October 8, 2014
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Did you know it is Customer Service Week? And even though it wasn’t planned, it coincides with the SMChat monthly Customer Service feature at 1pm ET October 8th. Customer Service Week is a great time to examine your customer service metrics, standards and initiatives.  It is also important to recognize the customer service professionals within […]

Posted in: Uncategorized

Mobile campaigns under a lens

September 29, 2014
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source: http://androidcentral.com

Having recently read a brilliant post on the Anatomy of a Successful In-App Messaging Campaign by @BrynAdler, I could not help but be inspired to further push the envelope in our ongoing dialogue surrounding mobility. Bryn’s post is refreshingly informative, citing technical references to various steps involved in planning, carrying out and essentially carving out a standard for tangibly successful mobile campaigns. Yes, ‘tangible’. Something we can definitely […]

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Posted in: Marketing, Mobility

Connection. Resilience. Are We Learning the Language of Social Change?

September 23, 2014
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AMG140288a_global

In our last 3 #smchat #socialchange chats, we brainstormed what might become common components of a social change framework. Our goal has been to find ways to foster stronger, more resilient social change initiatives without starting over every single time, a pattern that consumes precious and limited resources in the process. Sure the context is […]

Posted in: Social Change

Is Social Media All About The Selfie?

September 16, 2014
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OriolesSelfie

According to Wikipedia, a selfie is a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Facebook, Google+, Instagram, Snapchat, Tumblr and Twitter. Most selfies are taken with a camera held at arm’s length or pointed at a mirror. The word “selfie” […]

Posted in: Marketing

Creating Expectations for Customer Service via Social Media

September 10, 2014
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Customer Service is critical for every company regardless of size, location, or industry.  As a customer, I try to keep it in perspective that there is a person behind my service.  Although, companies are held responsible for the service that their personnel provides (consistency in hiring is key to consistency for company customer service, but […]

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