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masks-600 October 31, 2014

The Collaborative Web: Are We Unlocking its Potential?

October 29, 2014


Is socialmedia unlocking the exchange of ideas?

So you’re on the internet minding your own business.  You see a tweet that inspires a second look.  A few RT’s and tweets later, you are delving into new conversations and new ideas with new people that wouldn’t have happened if it had been up to us to plan it. Call it serendipity, or blind […]

Posted in: Collaboration

Social Change and Culture: Is it a Question of Values?

October 22, 2014


Where do we find the energy for social change?

We know it’s important to establish and connect with stakeholder values when we grapple with large scale change.  At the core of our efforts there must be an emotional call to action, focusing our efforts and motivating our actions over the long term. Culture has lots to do with our inner value systems. Much has […]

Posted in: Social Change

Social Media Influence in Marketing

October 14, 2014



This framing post is going to be a bit frenetic so I thought I’d start you off with a picture of a soothing grey day at the beach to calm your nerves. I met Eric Hoffman in 2009 at the best marketing conference ever. It was an influential event for many marketers and after returning […]

Posted in: Marketing

Customer Service Week is a Great Time to Focus Your Efforts

October 8, 2014


Did you know it is Customer Service Week? And even though it wasn’t planned, it coincides with the SMChat monthly Customer Service feature at 1pm ET October 8th. Customer Service Week is a great time to examine your customer service metrics, standards and initiatives.  It is also important to recognize the customer service professionals within […]

Posted in: Uncategorized

Mobile campaigns under a lens

September 29, 2014



Having recently read a brilliant post on the Anatomy of a Successful In-App Messaging Campaign by @BrynAdler, I could not help but be inspired to further push the envelope in our ongoing dialogue surrounding mobility. Bryn’s post is refreshingly informative, citing technical references to various steps involved in planning, carrying out and essentially carving out a standard for tangibly successful mobile campaigns. Yes, ‘tangible’. Something we can definitely […]

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Posted in: Marketing, Mobility

Connection. Resilience. Are We Learning the Language of Social Change?

September 23, 2014



In our last 3 #smchat #socialchange chats, we brainstormed what might become common components of a social change framework. Our goal has been to find ways to foster stronger, more resilient social change initiatives without starting over every single time, a pattern that consumes precious and limited resources in the process. Sure the context is […]

Posted in: Social Change

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