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What's Your Marketing Confession? April 15, 2014

The Ups and Downs of Customer Service via Social Media

April 9, 2014
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Simply Measured provided a look at how companies are responding to customer service inquiries via twitter and this was used to frame our SMChat for April 9, 2014 at 1pm ET.

Mobile App Usage Increasing for 2014. Charting the future.

April 1, 2014
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I owe a huge debt of gratitude to my co-moderator Autom @autom8 for his stellar solo performance the past couple of months. I’ve just completed an extended assignment and I am excited to return to the chat. Recently I have noticed a number of studies and charts that show mobile behavior is changing, we have […]

Posted in: Uncategorized

Are We Wired for Social Change?

March 25, 2014
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social-wires

As we explore the enablers of Social Change, let’s take a look at our personal networks. The potential of our messages (and ultimately, our impact) will be influenced by the nature and degree of our connectedness. Think about it. Will our friends and followers be receptive? Are the needed connections in place? In short, are […]

Posted in: Social Change

How to Build an Email-Centric Business

March 18, 2014
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Bill McCloskey

Waaaay back in 2008, just a year after Twitter spun off as its own company, I joined a thriving email list called Inbox Insiders. I learned more about email marketing and deliverability and most importantly, made connections with more knowledgeable people in the email marketing world by being a part of that list than I […]

Posted in: Marketing

Customer Service and Social Media Evolution

March 12, 2014
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Customer Service and Social Media are evolving quickly.  It is in the best interest of organizations to connect the two, in order to maximize the benefits from customer service and social media.  However, if Customer Service and Social Media do not fall under the same overarching organizational structure, they should be connected by intracompany goals […]

Posted in: Uncategorized

Mobile commerce: are we really there yet?

March 3, 2014
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Apart from the latest wearables that are now pushing their way into mainstream (check any coverage of the MWC and you’ll know), what really piques our attention in the mobile space is its disruptive, global transformation of certain long-existing modes and routines (e.g. how we communicate, navigate, transact, etc). While most of the data immediately […]

Posted in: Marketing, Mobility
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