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photo courtesy WaterProject.org August 27, 2014

Social Media and the Ice Bucket Challenge

August 19, 2014
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ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge – have you done it? By now, sports figures, business leaders, celebrities and nearly everyone I know has donated, done the challenge, been called out for it and/or un-tagged themselves from being called out for it! One of my favorite videos (by DJ Waldow, of the Living Your Passion podcast) […]

Transitioning from Customer Service to Customer Experience

August 13, 2014
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There is a shift happening in the way that businesses interact and build relationships with their customers. This appears to be a result of the expectations that customers have. Brands are evolving their models to shift the mindset from customer service to customer experience. Although the two are related, this is a significant shift in […]

Posted in: Uncategorized

So you need a mobile app. Now what?

August 4, 2014
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create-first-iphone-app

Whether you’re enterprise, SMB or independent, the time will come when you will eventually ‘need an app for that‘. And we all know what that would be right? That is your organization’s ubiquitous calling card, the ultimate virtual spokesperson for what your brand stands for AND most importantly, what it can do for your customers, how it can be of […]

Posted in: Mobility, Social media

Career Corner: Are you Social Media Ready?

July 30, 2014
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seeking-identity-2-white

The following frame was provided by Samra Bufkins, a lecturer in Public Relations and Social Media in the Mayborn School of Journalism, University of North Texas.  It builds on and expands the engagement we’ve been having with students in her UNTJ4270 class, who are co-moderating the 7/30 open-topic #smchat with Samra ..  Many employers hiring […]

Posted in: Social media

Social Accountability: 1 of 6 Building Blocks in a Social Change Framework

July 21, 2014
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The Language of Social Accountability. Can you put words to desired outcomes?

It’s not unusual to grapple with accountability in both our organizations and our personal lives. More often than not, it’s about taking ownership and following through on commitments. So what makes accountability is social ecosystems so difficult? For starters, it’s a numbers game. A community has lots of people with lots of different opinions. That […]

Posted in: Community, Social Change

Social Media – It is not about the platforms, it is about enabling digital living.

July 15, 2014
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Photo by ajmunn

What I like about #SMChat is the fact we go beyond network tips and tricks and look at deeper issues. This is important as we are increasingly discovering that it is not all about the networks. It is about being enabled and the data and insights we gain from how people are living digital lives. […]

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